The Sensory Creativity Institute builds sustainable leadership through playful, creative experiences that spark innovation, nurture wellness, and unlock your capacity to create a life that takes your breath away (in the best way!)
For women leaders, entrepreneurs, and professionals who are hungry for more…
Our world and humanity need more powerful, brilliant and
to embrace the calling of leadership
creative women like you
TASTE
TOUCH
SMELL
SIGHT
HEARING
Our careers and families are demanding more from women every day
Between running businesses, managing teams, and looking after our young and aging family members, it’s no wonder so many women leaders are:
BURNT OUT.
DRAINEd.
ISOLATED.
NUMB.
The truth is, you can’t continually create, innovate or lead from an empty cup.
—
Creative Expression
And while the wellness industry will tell you to get more sleep, manage stress or count your macros, it’s missing a vital piece of the human experience:
The resilience, courage and confidence women need to lead their businesses and families through challenging times won’t come through another spreadsheet or strategy…
Art
Play
It comes through creativity.
In our fast-paced, tech-heavy society, the Sensory Creativity Institute helps you pause, reset, and tune into yourself through art, play and sensorial experiences.
82%
of executives agree that creativity is key to business success.
45 mins
of relaxing music before falling asleep has a significant improvement in sleep quality.
Art
Viewing art can lower stress, anxiety and loneliness, and improve your mood and feelings of wellbeing.
meet your guide Amy
But after a series of losses and challenges led me to burnout and boredom with my life, I turned to the wellness industry for healing.
I discovered that conventional and non-conventional wellness programs were missing a key piece of the healing puzzle: there was little to no investment in exploring creativity, art or the senses. That led me down the academic track to pursue a Masters and PhD in Humanistic Psychology, specializing in Creativity and Leadership.
In 2024 I founded the Sensory Creativity Institute to fill a massive gap in leadership development and women’s wellness.
Today, I help women leaders, entrepreneurs and professionals experience more joy and sustainable success through the science and magic of play, art and creativity. Find out more about me and my love for Willie Wonka ↓
From my youth as a world traveling high-fashion model, to becoming the CEO of a top tech consultancy, I’ve always embraced left and right brained thinking.
“The deadlines, budgets, and constraints women in leadership face mean our imagination has no freedom to be explored.
And yet entrepreneurship and leadership require constant creativity and innovation. When you make time for curiosity, play and creativity, you reawaken your senses, rewire your brain, and tap into your fullest potential.
Creativity heals, restores, and expands your capacity for leadership.
....and it makes life more magical!"
- Amy Murray
Allow women to take time and space out of their busy schedules to refuel, reconnect and reawaken their senses and creative spirit.
Creativity & Sensory Retreats
The Lab: Coming Soon
Available in multiple locations, worldwide
Available in person in Southern California and virtually online
Bring more magic and creativity into your life and business
Find your joie de vivre
Humanity is calling for a new kind of leadership - one that’s:
Creative
Compassionate
Smart
Sustainable
The Sensory Creativity Institute shows you how to unleash your creative leadership in a way that fuels, rather than depletes, your capacity and wellbeing.
Reawaken your senses, rekindle your creative fire, restore your resilience, and unleash your creative genius (because the world needs you now more than ever)
